Alma Rosaz is a 24 year old fashion photographer living in London. She specialises in self portraits and editorial storytelling touching on the themes of identity through gender and culture.
I first heard about her when she won a competition earlier in the year hosted by the Royal Photographic Society and the Positive View Foundation.
After emailing back and forth, on November 30th we chatted on the phone where I asked her some questions about her career, how covid has affected her this year and the importance of making good connections in the industry.
In the year that no one predicted many struggled with the extended periods we were asked to stay home. For freelancers and creatives especially it was tougher than ever relying on furlough.
"Obviously it was horrible at first, I had just gone into full time freelancing"
Alma told me over the phone. However, she went on to explain that the quarantine was in fact a blessing in disguise.
"I was very creative in lockdown. It benefited me in that now I have developed style that has gone somewhere."
"Financially it was tough but creatively it was very good for me" she concluded on the subject.
Alma has lived and studied all over the world. She has a Bachelor of Arts Degree from the University of the Arts London and 2 Masters degrees from prestigious art schools in London and Paris.
We spoke about how important it can be to have an education from schools like that if you want to get ahead in the creative industries.
"When you say you have a masters, straight away people think 'you know what you're talking about, you know how to use a camera."
But in fact the most valuable thing Alma gained from her time at university was the connections she made with other people.
"Meeting people who would later on recommend you to clients. That for me has been so so helpful."
But it is clear to anyone just how expensive these schools can be."If you don't have the money, it is impossible for most people." Alma recognises.
Since graduating, Alma has worked for many streetwear brands including Adidas and Jaded London alongside editorial work for magazines including Phoenix Magazine, Boyfriend Magazine and Wonderland.
To hear more about the working class creatives working in the fashion industry look out for our radio documentary coming January 2021.
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